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adapting the branding of a renowned Montreal dance festival for its new Vancouver edition
Before creating any assets, the Vancouver edition of Vision Dance Camp needed a revamp to better align with the spirit and environment of the city. To differentiate the two editions, I developed a distinct visual language using typography, color, and imagery—crafting a visual story that highlights what makes attending the Vancouver edition unique compared to Montreal. This new visual language was then used to promote the event and share key info with attendees across various assets.
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