Lovebox Music Festival started as a poster assignment for a first-year typography class at Laval University. After completing various other courses on branding and advertising, I recycled my first-year poster project and declined my idea over various mediums with the intention of developing an advertising campaign concept.
Rather than following the festival’s existing aesthetic, I developed a concept inspired by classic London design, reinterpreted with bold colors and playful typography. The branding incorporated visual elements from traditional mail packaging, creating a distinctive yet recognizable look. At the core of the identity was a heart in a mailing box, visually representing the festival’s name.