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design an e-commerce experience for a technical product with sport-specific features.
The challenge was to create a streamlined online store that showcased Blast Motion’s cutting-edge technology while catering to different sports. To achieve this, we developed a unified visual system where each sport—golf, baseball, and softball—shared the same core identity but was distinguished by its own color scheme. This approach ensured a cohesive brand experience while making it easy for users to navigate sport-specific products.
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