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develop a boxing brand that embodies the athlete mindset and commitment to improvement
The challenge was to design a recognizable identity that extended beyond traditional boxing, connecting with the broader world of martial arts and combat sports. The logo, shaped like an octagon, symbolized both a "hands-up" stance and a nod to MMA, reinforcing a focus on discipline, performance, and progression. The result was a bold, versatile brand optimized for boxing gloves, wraps, and apparel, designed to inspire those striving to be their best.
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